Preston Rhinelander: Twenty-seven million. Do you know how many dogs?
Frank Cross: In America?
Preston Rhinelander: Forty-eight million. We spend four billion dollars on petfood alone. Now I have here a study from Hampstead University which shows us that cats and dogs are beginning to watch television. Now if these scientists are right, we should start programming right now. Within twenty years they could become steady viewers.
Frank Cross: Progamming? For cats?
Preston Rhinelander: Walk with me, Frank.
Frank Cross: [Frank whispers to his secretary, Grace, as they leave the office] Call the police.
Preston Rhinelander: Now I'm not saying build a whole show around animals. All I'm suggesting is that we occasionally throw in a little pet appeal. Some birds, a squirrel...
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