While Michael Keaton's self-proclaimed bio-exorcist is known in popular culture as "Beetlejuice", that is not the character's true name. As seen on his tombstone in Adam Maitland's model town, the poltergeist's real name is "Betelgeuse" when written out. That spelling is still pronounced as "Beetlejuice", and given the importance of the name being spoken, it makes sense that the peculiar spelling is simplified.
From a marketing perspective, the "Betelgeuse" spelling could be pronounced several ways phonetically, so simplifying it into the sillier, easier-to-pronounce "Beetlejuice" was a benefit in that regard as well, even if it not actually correct.
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