Rudolph was a marketing ploy. The beloved reindeer was created by a copywriter for the Montgomery Ward department store in 1939. He wrote Rudolph into a children’s story that could be given out to promote the store. It was a huge hit, with more than 2.4 million copies distributed in its first year! In 1949 Gene Autry recorded the famous song "Rudolph the Red-Nosed Reindeer," and in 1964 came the movie featuring the island of misfit toys.
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